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Trustee (Social Media and Marketing)


It Gets Better UK envisions a world where all LGBTQ+ youth are free to live equally and know their worthiness and power as individuals. We strive to tell the stories of LGBTQ+ people and to provide positive and reassuring messages to LGBTQ+ youth.

​The It Gets Better Project was founded in 2010 in America. Since then, affiliated charities have been formed in over 20 different countries, with It Gets Better UK having launched in October 2018.

This is an exciting time as we are continue to grow and scale our work, including implementing a new social media strategy working with a new social media agency to drive forward our work.  


As a trustee with particular oversight of our social media and marketing, you will play a critical role in helping us drive forward our vital work to inspire, empower and uplift LGBTQ+ youth. With your strategic expertise, we can reach more people, expand our programs, and make an even bigger impact.

A copy of the role description can be found here

What are we looking for?

Responsibilities of this role include:

  • Strategic Planning:

    • Collaborate with fellow trustees and volunteers to develop and implement an overarching social media and marketing strategy aligned with the charity's mission and objectives.

    • Conduct research to identify target audiences and trends within the LGBTQ+ community and wider society, utilizing these insights to inform marketing strategies and campaigns​

  • Social Media Management:

    • Oversee the work delivered by the charity's social media agency, ensuring consistent, engaging, and inclusive content that resonates with our target audience.


  • Marketing and Branding:

    • Collaborate with external agencies, designers, and volunteers to create compelling visual and written content that effectively communicates the charity's message.

    • Ensure brand consistency across all marketing materials, including print, digital, and multimedia platforms.


  • Evaluation and Analytics:

    • Establish key performance indicators (KPIs) for social media and marketing initiatives, track metrics, and generate reports to evaluate the effectiveness of campaigns and identify areas for improvement.

Ideal candidates will have:

  • Demonstrated passion for and understanding of LGBTQ+ issues, along with a commitment to advancing equality and inclusivity.

  • Experience in social media management and marketing, preferably within the non-profit or LGBTQ+ sector.

  • Strong strategic thinking and the ability to translate ideas into actionable plans.

  • Excellent written and verbal communication skills, with the ability to adapt content for various platforms and audiences.

  • Proficiency in social media platforms, analytics tools, and content management systems.

  • Creative mindset and the ability to develop engaging and inclusive content.

  • Familiarity with graphic design software, video editing tools, and other multimedia platforms is desirable.

  • Knowledge of data analytics and the ability to interpret social media metrics to drive decision-making.

  • Understanding of legal and ethical considerations related to social media usage and online marketing.

What is the time commitment?


This is a flexible role and the times may vary, but we would expect you to spend at least two hours a week on your role.

Where will I be based?


This role is based remotely.

​It Gets Better UK believes passionately that truly inclusive organisations lead to increased social impact. It is committed to achieving greater diversity in its board, and actively encourages applications from people from Trans, Black, Asian, and minority ethnic backgrounds, and disabled people.

We are committed to supporting individuals who have not previously been trustees, and will provide suitable training for such individuals.

To apply please submit your CV and cover letter on the link below. We're committed to continuing to review our processes ensuring we are an inclusive organisation. We'd be grateful if you could also complete our EDI monitoring form (it's anonymous).  If you have any questions or would like to discuss the role then please contact our Chair - Dr Alexander Rhys by email. Applications will close 23.59 on Sunday 9 July 2023.

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